16 terms, defined plainly and without jargon standing in for other jargon.
AGENTS.mdA plain text file at a site's root describing the site for automated agents.
Apple Business ConnectApple's free listing tool; what feeds Apple Maps and Siri.
County seatThe town where county government sits. Bastrop, in this case.
DomainThe address people type. Rented annually, and it should be registered in the business's own name.
Google Business ProfileGoogle's free listing for a local business; what feeds Google Search, Maps and Google Assistant.
H1The main heading of a page. One per page is the convention.
HostingThe service that keeps the site online. A real recurring cost, usually small for a local business site.
JSON-LDThe usual format for structured data - a block of machine-readable facts in the page source.
llms.txtA plain text file at a site's root describing the business for AI assistants.
Lost PinesThe isolated stand of loblolly pine around Bastrop, separated from the main East Texas pine belt.
Meta descriptionThe short summary shown under the title in search results. Influences clicks, not rank.
NAPName, address, phone - the core details that must match across every listing.
Site builderA hosted tool for assembling a site without code.
Structured dataMachine-readable facts embedded in a page - address, hours, phone - usually as JSON-LD.
Title tagThe clickable headline shown for a page in search results, set in the page's HTML rather than on the visible page.
ViewportA tag telling a phone browser how to size the page. Without it, mobile visitors get a shrunken desktop layout.