How do I get my business found by Siri, Alexa and Google Assistant?

The registrations are free and you can do them yourself. Here is what actually feeds each assistant.

If you run a business with a phone number, sooner or later somebody rings offering to get you “listed on Siri, Alexa and Google” for a few hundred dollars a year. The service is usually real. What the call tends to leave out is that the registrations underneath it are free, and you can do all of them yourself in an afternoon.

What actually feeds each assistant

Assistant	Register here	Cost
Google Assistant, Gemini	Google Business Profile	Free
Siri, Apple Maps	Apple Business Connect	Free
Alexa	Largely Yelp and Bing listings	Free

Each of those verifies the business with you directly — by post, phone or email — so even if you pay somebody, you still have to do the verification step yourself. That is worth knowing before you decide what the convenience is worth.

What paying somebody actually buys

Somebody else filling in the forms, keeping the details consistent, and chasing it if something goes wrong. That is a genuine service and there is nothing dishonest about selling it. Whether it is worth a few hundred a year is a judgement only you can make — but make it knowing the underlying registrations cost nothing.

Two things worth being sceptical about

Claims about Bixby and Cortana. Samsung's Bixby has no open local-business submission programme, and Microsoft retired the consumer Cortana assistant. If a caller lists those among the platforms they will get you onto, they are describing something that cannot be bought.
Very old statistics. Figures like “a billion voice searches a month” and “58% of consumers have searched for a local business by voice” have circulated in sales copy for years and trace back to studies from around 2016 to 2018. They get quoted as though they were current.

The part almost nobody will mention

The assistants people increasingly use for this are not the 2018 voice assistants at all — they are chat assistants, and they read your website directly. What decides whether one recommends you is structured data on your pages and an llms.txt file, not a directory submission. Across every business website measured in this county, that is the check almost nothing passes.

How to do that part →
Check what your site is missing →

We do this too, and you should know that while reading this page. Our website repair includes setting these registrations up with you. We are telling you they are free anyway, because you will find out, and we would rather you heard it here.

Terms on this page

Google Business Profile: Google's free listing for a local business; what feeds Google Search, Maps and Google Assistant.
Apple Business Connect: Apple's free listing tool; what feeds Apple Maps and Siri.
NAP: Name, address, phone - the core details that must match across every listing.

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